Google Analytics
Google Analytics allows you to track how people find your site, how they navigate through it and how they become customers. You can see trends of pageviews, visits, bounce rate, conversion rate, geographical locations and much more.
And in WHMCS, we've made it easy to install & use by creating an addon module that fully automates the integration process.
Setup
The first step of tracking e-commerce transactions with Google Analytics is to enable e-commerce reporting for your website's profile inside the Google Analytics panel:
- Sign in to your account.
- Click Edit next to the profile that you'd like to enable.
- On the Profile Settings page, click Edit next to Main Website Profile Information.
- Change the E-Commerce Website radio button from No to Yes.
Once you've done this, simply activate the Google Analytics module in WHMCS (Setup > Addon Modules). Click the Configure button and enter your Analytics Tracking ID and optionally Root Domain (if you use multiple subdomains for your site) where requested.
If you are using a custom template set, you need to ensure that your footer.tpl file contains the {$footeroutput} template tag just before the closing </body> tag in order for the tracking code to be output.
Goal Tracking
Once integrated, you can also take advantage of goal tracking. What goal tracking does is allow you to set specific pages that define a user has reached the ultimate intended destination. For most people this is completing an order - placing & paying.
In WHMCS the goal url for a completed & paid order is /whmcspath/cart.php?a=complete This is the page a user ends up on after completing checkout, and making payment for the order using any of the online real-time gateways.
Unfortunately if using an offline gateway such as Mail in Payment or Bank Transfer, where you aren't paid in real-time, then goal tracking will not be able to track the conversions of those users.